Further reading. While doing the research we consulted several books and essays from different areas of knowledge that may be useful for anybody who’s interested in this matter.




Exercises in Style

Raymond Queneau

Gesture and Speech

André Leroi-Gourhan

Pierre Menard, Author of the Quixote

Jorge Luis Borges

La conjuración de las palabras

Benito Pérez Galdós

Orality and Literacy

Walter J. Ong

The Solid Form of Language

Robert Bringhurst

A Room of One's Own

Virginia Woolf

How Should One Read a Book?

Virginia Woolf


Literary Studies


The Elements of Style

William Strunk, Jr.

Linguistics and Poetics

Roman Jakobson

To Read Or Not To Read

National Endowment for the Arts

Link to PDF

Literary Pamphlets 1-6

Stanford Literary Lab

Link to website


Design & Data Viz.


Design For The Real World

Victor Papanek

Design, Ethics and Sustainability

Ezio Manzini

Link to PDF

Information Visualization Manifesto

Manuel Lima

Link to website

The Crystal Goblet

Beatrice Warde

Link to PDF

The Elements of Typographic Style

Robert Bringhurst

I Read Where I Am

Graphic Design Museum

Link to website

The Age Of Access

Jeremy Rifkin